The Meeting: City-wide user conference for a $13 billion software company held annually in the same city.

The Challenge: To help the company to secure future dates and appropriate space.

The Convention & Visitors Bureau would not confirm dates for the event more than 18 months out because the conference’s documented sleeping room block was not proportionate to their meeting and exhibit space needs. Only 850 sleeping rooms on peak nights were previously documented by the prior event management company. The registered conference community numbered over 8,000 attendees.

The Solution: Kinsley combined technology with their established hotelier relationships to identify a more accurate and defensible room count.

Kinsley Implementation:

• Built a custom registration web site for attendees and exhibitors.

• Staffed a toll-free reservation call center with Kinsley staff.

• Audited contracted hotels to capture all conference reservations.

• Reached out to hotels outside of the conference block to cross-read the conference registration list against in-house reservations.

• Assembled report of reservations inside and outside the block.

The Result: Kinsley identified over 2,600 rooms per night, a 325% housing increase over previously reported figured. Armed with this information, Kinsley presented a compelling story on behalf of the software company to the CVB and secured convention center space 10 years into the future.